Race dominate ad wars4/3/2023 ![]() Now I know there will be knee-jerk reactions: What’s so bad about diversity in commercials? You just want to see more Black men with white women! Or you just hate seeing Black women happy with white men! Not at all. Today’s interracial commercials are just cutting out the rose ceremony and going straight to the reward.Īccording to Infiniti, Nissan Rogue and Hyundai commercials, if you’re a white man along with your low APR financing and down payment, you get to show off to your friends and family how woke you are with your fair-skinned but still Black enough wife. ![]() There’s a reason there were two Black Bachelorettes before there was a Black Bachelor, and all of them made it pretty clear from jump that they were not interested in Black matches. While Netflix’s Bridgerton may feature sexy Simon Bassett bedding pure white Daphne, remember the only reason that whole interracial world is possible is because a Black woman married a white man and became queen. Republican Fitz Grant, who literally suppressed votes to win the presidency, couldn’t be a bigot because he couldn’t get enough of Olivia Pope on Scandal. Halle Berry and Billy Bob Thornton star in “Monster’s Ball.” (Photo: Lionsgate Films) White people gave Halle Berry an Oscar for Monster’s Ball because they believed that bigoted cop, played by Billy Bob Thornton, was cured of his racism after having sex with her (don’t forget he had her husband put to death). The uniquely white American, Hollywood and Madison Avenue notion about the transformative nature of interracial sex and marriage is as old as the plantation and twice as ugly. Or put more crudely, woke white America wants to believe it can fuck it’s way out of racism, as long as the penis is white. In a time of racial unrest for white America, images of interracial relationships are a proxy for racial progress as long as the race and gender dynamics don’t disrupt whiteness. They do, however, reflect the fact that while white couples prefer same race couples in commercials, they really dislike seeing Black men with white women. These ads clearly aren’t reflecting America’s demographics, where 70% of Black/white interracial couples feature a Black man and a white woman. In fact, for certain high-end products like luxury cars, you are more likely to see a white man and his Black wife than you are a Black couple. Over 70% of the commercials run in the last 4 years featuring a Black and white interracial couple featured a white man and a Black woman. Read More: Racist website targets interracial couples, decries ‘traitor’ white women How do we know this? Because the commercials are based on white fantasy not actual demographic changes as Biden suggests. Most interracial commercials on TV are produced to provide white Americans with a sense of comfort that in the face of changing power structures and demographics they will still dominate the racial pecking order. What Biden and many white Americans don’t or refuse to understand is that these new ‘diverse’ commercials are not targeted to Black people and are in no way a sign of racial progress. and thinks things are getting better just because a Humira commercial features a white dad and his biracial daughter getting ice cream. I don’t know who Joe Biden is talking to, but I don’t know one Black person in America who sees the Proud Boys tearing down Black Lives Matter signs in Washington, D.C. In 2019, after two full years of Donald Trump over 71% of African Americans thought race relations were getting worse. Near the end of Obama’s presidency, about 40% of Black Americans thought race relations had gotten worse. John McCain (R-AZ) by a wide margin in the election to become the first African-American U.S. President elect Barack Obama stands on stage along with his wife Michelle and daughters Malia (red dress) and Sasha (black dress) during an election night gathering in Grant Park on Novemin Chicago, Illinois.
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